Jony Ive. The most iconic designs.

Updated: Nov 27, 2019



That Jony Ive is one of the most important designers of our time is a statement that should not surprise anyone. For 27 years, Ive has worked in a multitude of products, both technological and in other areas such as architecture. Inside and outside of Apple. Throughout his career he has left us numerous examples of designs that marked a before and after, many of them developed side by side with Steve Jobs.


Although his work with Apple has not yet finished, we have selected the most outstanding designs created by Jony Ive at this stage of his relationship with the company.



The Original iMac of 1998

Launched in 1998, the original iMac is essential in Apple's history. For several reasons, including that it was the first product released in close collaboration between Steve Jobs and Jony Ive just one year after the first return to the company. The product was a commercial success much needed by a company that was on the verge of bankruptcy.



The iPod of 2001

Launched in October 2001, the iPod was what would return the apple company to become popular again. Inside he held the promise of having "1,000 songs in his pocket" as a release. The then players were portable CD players too bulky to wear in a pair of pants.


But what really characterized the iPod was the continuous iteration, creating a method, a process on which to work and improve a product. The iPod of 2001 opened the category, but those who took it much further thanks to its improvements in design, functionality and compatibility with other operating systems were its successive generations.



The Original iPhone and The iPhone X

Face and cross of the same coin, the iPhone of 2007 and the iPhone X launched a decade later have also marked with our design our current society. In 2007, Apple broke everything we thought we knew about a smartphone and presented us with an all-screen design, with hardly any buttons and multitouch technology. Living up to the maxim that design is not how it looks but how it works, it brought revolutionary software that turned it into a pocket computer.

The iPhone X took over showing us the path that mobile phones would follow in the next decade. Again, a combination of hardware and software resulted in a design prepared for the future, with its interface of gestures, facial unlocking and screen with hardly any frames. Even turning a commitment like the notch into something characteristic of the product.



The Others Design by Jony Ive

Despite the fact that technology has been its central focus, Jony Ive has worked on many other things inside and outside of Apple. Lesser known cases include architecture, jewelry or furniture:


  • A ring made only of diamond and valued at $ 250,000.

  • The first generation Apple Watch from the Edition collection, which was solid gold. It was a brave design but criticized in technological circles for its high cost.

  • The redesign of the Apple Store, like that of Passeig de Gràcia in Barcelona.

  • The loading system of the Magic Mouse 2 or the colored cases of the iPhone 5c as its most controversial designs.

  • The creation of the Apple Park, one of the last projects in which he worked together with Jobs and where even the knobs had a great attention.

  • The table created by Ive and his friend Marc Newson, called (RED) Desk and that was made of aluminum, how could it be otherwise.

  • The interior of Steve Jobs' private plane was designed between both geniuses.

  • The AirPods were inspired by the armor of the Star Wars stormtroopers.



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